Dataleo Insight · 2026-06-24· Supply Chain AI
AI in CPG and Retail: How Winners Are Pulling Ahead
A BCG and Consumer Goods Forum survey finds that CPG and retail companies remain far more ambitious about AI than their scaled deployments suggest, particularly across idea-to-market and <a href="/search?q=Assortment%20Planning">offer-to-assortment</a> decisions.
The report highlights a persistent gap between the processes companies consider strategically important and the workflows where AI has actually been deployed at scale. That gap is especially visible across innovation, assortment and other cross-functional decisions connecting commercial, demand and financial planning.