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Nikki Baird
Retail TechnologyRetail StrategyUnified CommerceStore SystemsProduct StrategyRetail Transformation
About
Nikki Baird is a retail strategist and product executive at Aptos, with a background in retail research, technology strategy, product management and the modernization of store and commerce platforms.
Her work connects retail strategy with product and platform roadmaps.
Dataleo perspective
Retail roadmaps should align product capabilities, retailer process maturity, data readiness and realistic implementation sequencing.
Teams should define authoritative systems and adoption ownership before scaling unified commerce.
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