Martijn Lofvers is CEO and Chief Trendwatcher at Supply Chain Media, which he founded in 2010. His work connects supply chain strategy, technology trends and software selection through Supply Chain Movement, Supply Chain Magazine and practical visual frameworks.
Supply Chain Media's IT Subway Map Europe is an editorially independent overview of supply chain software vendors. Published since 2011, it combines vendor input with the publisher's own research to help readers understand software categories and proven applications in Europe.
Lofvers also develops visual tools connecting company strategy to supply chain strategy and facilitates workshops on this subject. He hosts discussions on selecting supply chain software, AI, planning and the design of an end-to-end IT portfolio.
Original resources: Supply Chain Media, IT Subway Map Europe, I by IMD author profile.
This is an editorial expert listing, not a claim of partnership or endorsement.
For leaders evaluating AI and planning tools, Martijn Lofvers' work offers a European view of the software market and practical ways to connect technology choices to supply chain strategy. The IT Subway Map helps readers explore the vendor landscape; the Company IT Portfolio framework helps them relate that landscape to their own systems and needs. These resources complement Dataleo's focus on decisions, trade-offs and governed AI adoption.
Around Martijn Lofvers (3)
- insightsAI in TMS matters only when it is embedded in the transport decision process2026-10-06
- tutorialsMap the supply chain IT portfolio before adding another AI application2026-10-06
- tutorialsHow to choose supply chain software when every vendor has an AI story2026-10-06