Experts
EN·Also available in French — switch via the flag
B
Expert
Bryan Gildenberg
Retail StrategyConsumer GoodsCommerce MediaCategory ManagementShopper Insights
About
Bryan Gildenberg is North American Managing Director at Retail Cities and founder of Confluencer Commerce. He analyzes retail, consumer goods, commerce media, category strategy and brand-retailer relationships.
His work connects category management with shopper and channel economics.
Dataleo perspective
Commercial strategy should reconcile shopper behavior, category economics, channel incentives and inventory availability before execution.
Teams need aligned objectives and measurable assumptions across commerce media, pricing and assortment decisions.
Related content
Around Bryan Gildenberg (2)
- jobsCategory Manager — Manufacturing2026-07-23
- jobsCategory Manager, Packaging, Global Procurement Operations2026-07-02