NominationNOMINATION2026-07-06
NOMINATION: Digimarc appoints former Elemica and Kinaxis executive Paul Carreiro as CEO
Digimarc has appointed Paul Carreiro as chief executive effective July 6. Carreiro brings experience scaling enterprise and Supply Chain software businesses, including Elemica and Kinaxis, as Digimarc seeks broader adoption of its digital-identity and product-trust platform.
The Dataleo angle
The affected decision is whether product identity becomes operational data for traceability, authentication, recalls and inventory workflows rather than a separate brand-protection layer. Value requires Digimarc identifiers to remain persistent and usable across suppliers, packaging, logistics and enterprise systems. The failure mode is a technically strong identity platform whose data never enters the decisions made in ERP, WMS, quality or recall processes.